A
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Advertising
Content Analysis of Six Decades of Advertising Campaign Studies [Volume 18, Issue 38, 2019]
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Advertising campaign
Content Analysis of Six Decades of Advertising Campaign Studies [Volume 18, Issue 38, 2019]
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Assistance Form
Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
B
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Banking System
Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019]
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Benefit Size
Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
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Brand Equity
Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach [Volume 18, Issue 40, 2019]
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Brand Identity
Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery [Volume 18, Issue 40, 2019]
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Brand management
Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery [Volume 18, Issue 40, 2019]
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Brand Rejuvenation
Designing a brand rejuvenation model with the role of brand-oriented human resource strategy [Volume 18, Issue 40, 2019]
C
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Cognitive Mapping
Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
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Collaboration with the Charity Organization
Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
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Common Vision
Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
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Communication-based branding
Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019]
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Conjoint Analysis
Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
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Consumer Brand Embarrassment
Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach [Volume 18, Issue 40, 2019]
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Cost Place
Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
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Creative destruction
Transforming the Business Model in the Urban Transportation Industr [Volume 18, Issue 38, 2019]
-
Customer Experience
Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
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Customer Experience
A comprehensive study on customer experience using theme analysis: How to create excellent customer experience? [Volume 18, Issue 40, 2019]
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Customer Experience
Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2019]
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Customer Journey
Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
-
Customer Journey
A comprehensive study on customer experience using theme analysis: How to create excellent customer experience? [Volume 18, Issue 40, 2019]
-
Customer Journey
Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2019]
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Customer Journey map
Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
D
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Digital Transformation
Transforming the Business Model in the Urban Transportation Industr [Volume 18, Issue 38, 2019]
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Dynamic Value Creation
Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019]
G
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Grounded theory
Designing of Evaluation Model for Factors Affecting Relevant Sales Behavior and its Results [Volume 18, Issue 37, 2019]
H
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Handicrafts
Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]
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Human Resources
Designing a brand rejuvenation model with the role of brand-oriented human resource strategy [Volume 18, Issue 40, 2019]
I
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Industry Analysis
Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
-
Internationalization
Analysis of export readiness measure of small and medium enterprises in Kermanshah province [Volume 18, Issue 39, 2019]
-
International strategic alliance
Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
-
Internet banking- TouchPoint
Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2019]
-
Iranian Islamic Stationery
Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery [Volume 18, Issue 40, 2019]
-
Iranian manufacturing industries
Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
-
Islamic Republic of Iran
Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019]
M
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Marketing strategy
Designing digital marketing strategy process base on customer in Digital Service Provider Business [Volume 18, Issue 37, 2019, Pages 99-120]
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Mental Models
Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
-
Multiple Capacity Building
Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019]
O
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Online Market
A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019]
-
Online marketing
Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]
P
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Pathology
Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019]
-
Pharmaceutical Industry
Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019]
-
PIP model
Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]
-
Process
A comprehensive study on customer experience using theme analysis: How to create excellent customer experience? [Volume 18, Issue 40, 2019]
-
Propulsion
Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]
R
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Related Marketing
Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
-
Relationship sales behavior
Designing of Evaluation Model for Factors Affecting Relevant Sales Behavior and its Results [Volume 18, Issue 37, 2019]
S
-
Service Delivery Channels
Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
-
Shared Value Networks
Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019]
-
Small and Medium-Sized Enterprises
Analysis of export readiness measure of small and medium enterprises in Kermanshah province [Volume 18, Issue 39, 2019]
-
Social Inclusive Businesses
Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019]
-
Social marketing
Content Analysis of Six Decades of Advertising Campaign Studies [Volume 18, Issue 38, 2019]
-
Social Value Creation
Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019]
-
Strategic Alliance
Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
-
Strategy
Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
T
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Technology-based business strategy
The Role of Technology-Based Business Strategy in Innovation with the Mediating Role of Technological Competence, Network Competence and Human Resource Competence [Volume 18, Issue 39, 2019]
-
Theme analyzing method
Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019]
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