Keyword Index

A

  • Advertising Content Analysis of Six Decades of Advertising Campaign Studies [Volume 18, Issue 38, 2019]
  • Advertising campaign Content Analysis of Six Decades of Advertising Campaign Studies [Volume 18, Issue 38, 2019]
  • Assistance Form Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]

B

  • Banking System Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019]
  • Benefit Size Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
  • Brand Equity Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach [Volume 18, Issue 40, 2019]
  • Brand Identity Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery [Volume 18, Issue 40, 2019]
  • Brand management Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery [Volume 18, Issue 40, 2019]
  • Brand Rejuvenation Designing a brand rejuvenation model with the role of brand-oriented human resource strategy [Volume 18, Issue 40, 2019]

C

  • Cognitive Mapping Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
  • Collaboration with the Charity Organization Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
  • Common Vision Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
  • Communication-based branding Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019]
  • Conjoint Analysis Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
  • Consumer Brand Embarrassment Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach [Volume 18, Issue 40, 2019]
  • Cost Place Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
  • Creative destruction Transforming the Business Model in the Urban Transportation Industr [Volume 18, Issue 38, 2019]
  • Customer Experience Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
  • Customer Experience A comprehensive study on customer experience using theme analysis: How to create excellent customer experience? [Volume 18, Issue 40, 2019]
  • Customer Experience Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2019]
  • Customer Journey Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
  • Customer Journey A comprehensive study on customer experience using theme analysis: How to create excellent customer experience? [Volume 18, Issue 40, 2019]
  • Customer Journey Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2019]
  • Customer Journey map Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]

D

  • Digital Transformation Transforming the Business Model in the Urban Transportation Industr [Volume 18, Issue 38, 2019]
  • Dynamic Value Creation Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019]

G

  • Grounded theory Designing of Evaluation Model for Factors Affecting Relevant Sales Behavior and its Results [Volume 18, Issue 37, 2019]

H

  • Handicrafts Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]
  • Human Resources Designing a brand rejuvenation model with the role of brand-oriented human resource strategy [Volume 18, Issue 40, 2019]

I

  • Industry Analysis Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
  • Internationalization Analysis of export readiness measure of small and medium enterprises in Kermanshah province [Volume 18, Issue 39, 2019]
  • International strategic alliance Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
  • Internet banking- TouchPoint Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2019]
  • Iranian Islamic Stationery Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery [Volume 18, Issue 40, 2019]
  • Iranian manufacturing industries Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
  • Islamic Republic of Iran Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019]

M

  • Marketing strategy Designing digital marketing strategy process base on customer in Digital Service Provider Business [Volume 18, Issue 37, 2019, Pages 99-120]
  • Mental Models Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019]
  • Multiple Capacity Building Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019]

O

  • Online Market A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019]
  • Online marketing Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]

P

  • Pathology Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019]
  • Pharmaceutical Industry Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019]
  • PIP model Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]
  • Process A comprehensive study on customer experience using theme analysis: How to create excellent customer experience? [Volume 18, Issue 40, 2019]
  • Propulsion Study of online marketing propaganda and strategies in the development of handicrafts in Sistan and Baluchistan province [Volume 18, Issue 37, 2019]

R

  • Related Marketing Identifying Factors Affecting Cause- Related Marketing Success [Volume 18, Issue 37, 2019]
  • Relationship sales behavior Designing of Evaluation Model for Factors Affecting Relevant Sales Behavior and its Results [Volume 18, Issue 37, 2019]

S

  • Service Delivery Channels Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019]
  • Shared Value Networks Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019]
  • Small and Medium-Sized Enterprises Analysis of export readiness measure of small and medium enterprises in Kermanshah province [Volume 18, Issue 39, 2019]
  • Social Inclusive Businesses Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019]
  • Social marketing Content Analysis of Six Decades of Advertising Campaign Studies [Volume 18, Issue 38, 2019]
  • Social Value Creation Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019]
  • Strategic Alliance Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]
  • Strategy Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019]

T

  • Technology-based business strategy The Role of Technology-Based Business Strategy in Innovation with the Mediating Role of Technological Competence, Network Competence and Human Resource Competence [Volume 18, Issue 39, 2019]
  • Theme analyzing method Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019]

Z